How Can Feedback and Performance Reviews Drive Employee Interaction and Motivation?

Feedback and performance reviews are often hugely important for businesses, and keeping this in mind could help your own brand take its operations to the next level. Indeed, while we often assume that criticism will be unexpected and painful, this isn’t always the case, and with the right approach, feedback and performance reviews can actually drive employee engagement and motivation. In line with this thought, today, we’re looking at some of the key things you need to know about feedback and performance reviews (and how these can be so important for your brand).

Employee engagement and motivation can play a crucial role in the success of many businesses, but these are often easy to overlook in favour of other, more obvious goals (such as working towards the brand’s objectives or increasing revenue). However, poor motivation and engagement can massively decrease worker productivity; fortunately, with the right approach to feedback and performance reviews, it’s easy to make a change and foster a more supportive culture for your teams.

It’s one of the most basic aspects of Maslow’s Hierarchy of Needs in terms of optimism and satisfaction. As a result, ensuring that your staff feel recognised and validated for the work they do is important – and feedback is vital as part of this. Indeed, this can help show staff that the management team is invested in their growth and is noticing their achievements; in turn, this can help support a more positive mental attitude and increase workers’ sense of belonging and commitment to the brand.

Ensuring your teams understand the business’s main goals is hugely important to promote engagement and motivation by ensuring staff are kept on the same page. Fortunately, performance reviews provide a platform for setting clear, achievable goals that align with both individual aspirations and organisational objectives. As such, by addressing goals thoroughly in performance reviews, employees gain clarity on what is expected of them, which can help them feel motivated to work towards meaningful objectives.

Regular feedback and performance reviews facilitate open communication between managers and employees. By maintaining an ongoing dialogue about performance, goals, and expectations, managers demonstrate their investment in employee development and create a supportive environment where feedback is valued and encouraged.

They often say that engaged employees are empowered employees – and, as part of this, developing a strong performance review system can help strengthen and encourage confidence among staff accordingly. Indeed, when employees feel that they have a voice in performance discussions and goal-setting processes, they feel a sense of ownership and accountability for their work. Performance reviews provide an opportunity for employees to share their perspectives, discuss challenges, and contribute ideas for improvement, empowering them to take ownership of their professional growth and development.

If you have been looking to boost employee engagement and motivation in your brand, there are many different factors you could keep in mind – and as experts in the performance review field, we here at My360 are on hand to help. So, get in touch with our friendly experts if you’d like to learn more; our unique assessment and feedback tools are designed to help ensure that your teams are better able to foster employee motivation and engagement accordingly.